Our purpose is to deliver consistent, responsible and outstanding conversational AI. Using our market-leading conversational AI, our customers can safely harness the power of Generative AI to automate client interactions and set new standards.
OpenFi was born out of a passion for problem solving and the belief that interactions with customers and leads could be simpler and more manageable. By automating human-to-organization interactions, we help businesses scale effortlessly, delivering unprecedented efficiencies and results.
Our outlook to problems is summed up as "the impossible we can do immediately; miracles take a little longer". Bold ideas and relentless iteration can resolve most challenging problems for our customers.
We are constantly learning and developing. We actively strive into the unknown wanting to progress and maintain our cutting-edge market leading standing.
The OpenFi leadership team and Board of Directors bring years of experience within natural language processing, automation and software development.
We acknowledge the potential dangers inherent to Generative AI, and thus have committed ourselves to developing and deploying our conversational AI tools responsibly and safely.
Chief Executive Officer
Sam Oliver is a Scottish tech entrepreneur, property investor, and author who launched his first startup at just 20 years old. He’s known for building Lead.Pro, a marketing start-up sold to private equity in a multi million pound cash deal. His latest venture, Open-Fi, provides WhatsApp AI Sales Agents to increase web traffic conversion. Sam’s leadership experiences include serving as a board advisor of Nutri AI, a health tech startup, and The Turing Trust, a charity providing technology to schools in sub-Saharan Africa. Outside of his entrepreneurial life, Sam enjoys traveling, exercise, and a good sci-fi book.
Chief Commercial Officer
Christos has joined the OpenFi board after spending 15 years building iovox from an early-stage tech start up to the multinational business it is today. During that time, he managed multiple funding rounds with VCs, built a global customer base in more than 30 countries. As Chief Commercial Officer at OpenFI, he is responsible for driving the company’s growth strategy, overseeing sales and marketing and building strategic partnerships.
Chief Technical Officer
Mladen is an experienced technology leader with a Master's degree in software engineering and over a decade of expertise in full-stack developmentand working with cutting-edge technologies. As Chief Technology Officer at OpenFI, Mladen oversees the company’s technology strategy, driving innovation in product development and ensuring the technical infrastructure supports seamless AI-powered customer experiences.
Chief Operations Officer
Matea is a results-driven operations leader with a strong background in computer science and deep product and technical skills. She spent the last few years successfully scaling Lead.Pro revenue to >£127k MRR. At OpenFi, Matea oversees the company's day-to-day operations, ensuring efficient processes and driving operational excellence. She plays a key role in aligning the product and technical teams to deliver seamless, scalable solutions that meet customer needs and foster business growth.